Introduction – what I do

I am Ollie Jay

the most experienced paddle sports coach in North Northumberland (Celebrating 25 years this year). Active 4 Seasons is my trading name.

As my tag line suggests I aim to

‘Develop your Desire for Adventure’

through Canoe & Kayak coaching or guided trips, I mainly operate in North Northumberland and the Scottish borders where I have lived and worked since 1999. I have been lucky to work with some very special people over the years including a few celebs:

The lovely Green family came for a paddle – 14 years after I worked with Robson on his Holy Island swim.

This website should help you find the right adventure or coaching option for you so please feel free to browse. I do use Google analytics but do not store any of your data, it is purely to see how effective my website is.

Some say Summer is here – not sure about that!

Things are starting to book up so if you want some coaching or a guided trip in the amazing North Northumberland or Eastern Scottish borders check the calendar and let me know what ‘made to measure adventure’ floats your boat.

Why chose Active 4 Seasons 

There are a few companies out there so why me? Basically I am by far the most experienced provider and I match the activity to your aims and objectives as well as offering great value. Specialising in tailored, bespoke or ‘Made to Measure’  – call it what you like – you don’t get put in a large group of mixed abilities, you get just what you pay for. If you are in the fantastic North Northumberland or Scottish Border area looking for adventure be that coaching or guiding and want something special drop me an email. Some of my clients have been coming out with me for 14 years doing a different adventure each time!

I offer 3 different disciplines:

Open canoeing – see the OC page for more details

open canoe 2 up
Family adventure in open canoe

River kayaking – see the RK page for more info

learn to kayak coaching session

Sea Kayaking – go to the SK page for details

Kayak surfing at Beadnell

Please check my availability calendar if you have a set date in mind 

The calendar can change with bookings coming in so maybe select a couple of blank dates in case the one you want goes between you looking and getting an answer.

Looking for something special for someone who likes adventure?

The ideal Birthday present – Paddle sports Activity vouchers available

Min voucher cost now £50 which can then be used by the recipient towards any adventure or coaching session they decide on – they just pay the difference.

My vouchers are available for any duration of session that I run, from 2 hrs to 5 day development courses both guided trips and coaching. Vouchers are valid for 12 months from purchase.

Please contact me ideally via Email for further information or to purchase a voucher.

Make contact

Good to Go logo

Although Covid 19 does seems to be well managed by the vaccines allowing us to move about a bit more freely it has not gone away.  Evidence shows that staying fit and healthy helps fend off the virus and spending time out of doors is a great way to help with both physical and mental health. 

Please follow any guidelines regarding traveling. We are happy to discuss options for adventures and have the lovely River Till at Etal and the amazing River Tweed and the stunning Northumberland and South East Scotland coastline not far away. 

Family open canoeing
Family ‘Made to Measure’ canoe adventure with Autumn colours!

Sea Kayak safety training

Sea Kayak rescue
I got you

open canoeing group
Group open canoe adventure


an adventure to the fabulous West coast of Scotland by sea kayak. Happy to offer these out of the busy season when I tend to be working solidly on the local rivers and coastline.

Sea kayak Isle of Mull beach
Sea kayak adventure on Mull


Ollie has great experience, competence and local knowledge and hence the adventures are fun, safe and well targeted.

We have known Ollie for many years. He is very professional,
helpful and knowledgeable. 5 stars are not enough.
Highly recommended.


Canoe and kayak guiding and coaching in North Northumberland